Apps Increase Retails Sales, Customer Engagement

Apps Increase Retails Sales, Customer Engagement

Digital applications for retails businesses are more important than ever as consumers increasingly use smartphones for purchases.

Over the past year, more people than ever are using smartphones for shopping. The 2013 holiday season showed that mobile traffic was the highest it’s ever been according to the IBM Digital Analytics Benchmark, accounting for 48% of all online traffic. The IBM Analytics also showed that smartphone users drive online traffic, and tablet users drive more online sales.

Smartphones are revolutionizing retailer’s customer relationship management by providing more data and sale opportunities. These new applications create a platform that allows retailers to improve customer experience, product discovery, sales, and more.

If you’re curious how applications can help your retail business by engaging customers and increasing sales, contact the experts at ADSBI.

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