What is CRM?

What is CRM?

Anyone that has customers most likely has heard of CRM. If you manage, support, sell to, or communicate with customers then you may be interested in learning more about it.

CRM stands for Customer Relationship Management. CRM centrally manages how all of your company’s departments (i.e. sales, accounting, marketing, customer service, technical support, etc) interact with customers.  ADS Business Intelligence helps customers leverage CRM to manage these customer relationships.

We create tailored, specialized CRM solutions that would best organize your company. Our solutions will make managing various departments and tasks easy.

For example, if your company is growing and becoming more complex, you may find it is becoming more difficult to manage departments and customer relationships. As businesses grow, communication and sharing of customer data becomes a greater challenge. Usually they wind up with critical customer data stored at the department or even at the individual level. This becomes inefficient and dysfunctional. A successful company needs to have all their information in one place for optimal service.

ADS Business Intelligence brings you a better system to organize all of your company interactions. CRM software, such as Microsoft Dynamics CRM, can be installed in-house on your servers or be deployed in the “cloud.” CRM software enhances company profits, builds stronger customer relationships, and better controls efficiencies all within a familiar Microsoft system. Our solutions aim to benefit your company so that you can keep and gain clients, all while improving your everyday organization.


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